Make Lemo Nade is a simple brand idea, utilising a classic proverbial phrases and reimagining it in a graphic construct.
The Logo takes inspiration from the fruit described in the proverb, its shape and colour, whilst adds a layer of typography to further enhance the depth to the image.
The above screen-capture is a style palette showing the original basic line drawing in the top right, alongside five different colour builds that are acceptable for use.
"In the future, no doubt, these images will seem suffused with nostalgia, much as we now see Walker Evans’s photographs of the 1930s. They will seem less ironic and more totemic, and their sometimes acid social commentary will lose much of its bite. But for now they speak of a time when progress lost its sense of inevitability, when the land lost its last pretense to innocence, when the spirit of individualism flickered for want of fresh air. They also speak of nature’s restorative powers, of human goodness, of men and women seeking to accommodate their primal needs to the imperatives of technological society. It is a tricky business, balancing these messages, and it does not make for ideological simplicity or political instrumentality. However, in these photographs Sternfeld manages to eke a measure of harmony out of an assortment of follies, which makes American Prospects a metonym for the state of our times.”
We’re working on lots of exciting projects including this minimal typeface which adheres to strict visual elements.
We hope you’ve had a happy Wednesday. And if like us you aren’t in the festive mood, how about these A6 Anti-Christmas Greetings Cards for next years Primary Gifting Period? Coming soon.
This clever gift lets you participate in the orgy of holiday spending, but also gives kids a simple gift to stimulate their creativity: a big empty box.
I am a artist using words and images based in South Wales. Subscribe via RSS.